It's true that link building has become more difficult and the game has continually evolved. Back in the earlier years of my SEO career we used to engage in comment posting on blogs and forums as a way to get backlinks easily. We no longer engage in these activities unless they're under very spec...
You missed the opportunity to try and describe your service here, I wonder if you're generally missing the ability to effectively describe what you do to who you think is your customer? Strategy is simple. Tactics and implementation are where wins and losses are made. By "the brand connectin...
Having effectively run a young digital agency as well and growing revenue by over 400% within 6 months, I will share what worked for us. Word of mouth remains your best customer acquisition channel. Referrals paved a way for us in an industry that was already overcrowded. How did we achieve thi...
I hate to say this.. But both! When getting the ball rolling on a start-up, you want to attack all possible marketing outlets. Now, if budget is the bottleneck then I would consider running some analysis on your target audience and see if your users for your service will most likely be using Goog...
Tough to answer in full without knowing what your service is, but there are plenty of ways to get in front of college students. A few ideas: - Build a blog with useful/interesting content, share on social, build an audience - Incentivize current users to invite their friends through a referral p...
You can learn from the other players in the market and create a service like Gmail, but before that you have to keep in mind nine features before you set out to meet your goal: 1. Spam Filter - Spam messages are a huge time waster. You do not want to spend your valuable time reading them. That ...
(1)What kind of questions are my prospects asking right before making a buying decisions? (2) what problems and frustrations are my prospects currently dealing with that " my thing " can solve? (3)has anyone ever experienced something awful because they did not have " your thing? (4) has anyone e...
Find someone in that industry and give them a path to partnership. If you want DIY training for online marketing, you can try MarketMotive (nationwide business marketing) or CompeteLeap (local business marketing) or Lynda (random assortments of tech training). If you want to discuss your busine...
Great question! I love questions like this ones. First off forget about Silicon Valley. If you are not here with that sort of relationship you will spend a lot of resources before you make something sustainable here. Second, you mention you've had some success - ok, why aren't you simply making ...
The key to understanding if you are going in the right direction from a product standpoint is to get it in front of users - so if you haven't let some of your potential end users spend time with the product, or at least put the concept in front of them to solicit feedback - that would be priority...