Startup Therapy Podcast

The No BS version of startup life you've been looking for

We dive deep into the problems startup Founders face every day to unpack what's really at stake and how to actually solve them.


Wil Schroter & Elliot Schneier break down the failure of their company AffordIt, what actually happens when you run out of VC money, and when you should drop the ego & focus on doing what’s best for your mental health instead.

Let's talk about why an advisory board is important, how to build your own board of advisors, and creating connections that will lead you to endless opportunities. Listen in for tips on getting advisors to expand your Startup network.

Have you planned your retirement? Ryan Rutan and Wil Schroter discuss why retirement goals should start now, how early testing changes your plans, and what objectives to set immediately.

Episode 69

Does "No" mean never? Not exactly. Let's discuss why saying "No" is just as much discipline as it is a luxury, how to build your confidence in saying "No", and when saying "No" can actually grow your business.

Meet the hosts
Wil SchroterFounder + CEO,

Wil is a serial Founder having launched 9 companies over 25+ years, 3 being venture funded and 4 having been sold. He generally argues that Founders need to take a much different view of how to build startups.

Ryan RutanFounding Partner + CMO,

Ryan is a serial founder with 5 companies spanning 3 continents, 20 years and 2 exits. He generally argues with Wil.

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