Startup Therapy Podcast

The No BS version of startup life you've been looking for

We dive deep into the problems startup Founders face every day to unpack what's really at stake and how to actually solve them.


Wherever you may be, you’ll always meet another founder. Surprisingly, your Startup is helping you build these connections, a space where you can meet and create relationships with people who share the same experience as you and probably have similar views as well.

Listen To Episode 135

Oftentimes, Founders are stuck in the idea that they need to add more features to make their product appealing and saleable. Instead, our focus should be on making sure that we’re doing the core product right — and nothing else matters.

Listen To Episode 134

Years ago, when a business needed to expand, they often moved to a big city, brought key employees in, and raised funding to cope with a much higher cost of living. But times have changed.

Listen To Episode 133

It’s no surprise that most of the successful Startups today started off as a completely bad idea. As it turns out, given the right circumstances, the dumbest idea can become the most profitable company.

Listen To Episode 131

Meet the hosts
Wil SchroterFounder + CEO,

Wil is a serial Founder having launched 9 companies over 25+ years, 3 being venture funded and 4 having been sold. He generally argues that Founders need to take a much different view of how to build startups.

Ryan RutanFounding Partner + CMO,

Ryan is a serial founder with 5 companies spanning 3 continents, 20 years and 2 exits. He generally argues with Wil.

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