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The typical consultant answer is 'test it' but there are some good places to start. People generally start checking email when they show up to work (yes that includes personal). Sending around 8:30AM will give you a good shot of being at the top of their inbox then. Another good time is before ...

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It always starts with the list. You mention 'non opt-in' lists, which is certainly more troublesome than any domain name. Your best course of action is to get a new domain, re-confirm the lists you have (requiring the subscriber to click through in order to stay on), and only accept confirmed op...

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I have. You will experience a much better return on investment, and your customers will have a much better experience when you take advantage of audience segmenting -- which Customer.io and the likes offer. To be far, you can achieve this same result with tools like Aweber, but they are not as ...

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You can learn from the other players in the market and create a service like Gmail, but before that you have to keep in mind nine features before you set out to meet your goal: 1. Spam Filter - Spam messages are a huge time waster. You do not want to spend your valuable time reading them. That ...

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There are a couple possible reasons why your emails are being caught in filters: 1) The behavior towards your emails of most of your recipients is indicating to spam filters that it's spam. This could mean actively marking them as spam, or even just deleting them without reading them. 2) The text...

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Cold emailing is just as bad for you and the recipient. Even if you have the perfect list, the attempt to sell in a cold email is rarely going to be effective. You're better off curating the list to the top prospects, find a mutual connection on LinkedIn or even just cold-invite them on LinkedI...

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1. Advertising : The best way for someone to know about your email platform is by getting them to know about it. This is where advertisement comes in. Please understand that while it is good, you have to place it where it will be considered. A newsletter that concerns food may gain more consid...

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I'd love to chat more about your products or services you need follow up emails written for. I've had great success building automated follow up email funnels that turn browsers into buyers. Lets connect!

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Don't delete them: segment them. Move them to another list for their own retention campaign. Send them a series of 3 messages saying that you've noticed that they haven't read anything from you lately, and you want to make sure that they're still interested in receiving information from you. If a...

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The answer is: it depends. Noone can really give you a 100% accuracy answer. Marketing is all about experimentation, people surveyed different checkout pages and every industry seems to find different results - mainly because their audiences differ. (Age groups, etc) With email, it's much of t...

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