Humberto Valle Founder of the globally known Unthink Marketing (sold 02/19)Call me when you need clever marketing strategies

10+ year seasoned strategy consultant helping SMBs get past their marketing growth hurdles. I’m the guy you call when you're not sure what to do. I build lead-generating funnels, create and manage campaigns. Technical skills include SEO, Front end development and strategic web design.

Recent Answers

Not sure, if you're looking for managerial advice or financial; here is some managerial advice. When I ran my startups we focused being lean, specially if the ARPU is low or adoption/growth is slow but steady. You need to have a lean team who wears multiple hats. Also, train early on using CRMs to scale your efforts and make everyone replaceable. If anyone leaves you don't lose on those potential sales since another can easily pick up where the other has left. Don't worry too much about lifetime value. Your focus as a young startup is to delight your end users and or the gate keepers for your end users. Be lean but be committed to double down as needed to ensure that you have done your best to delight this target. If you focus too much on numbers you'll lose sight of what's important at each stage of your company and may act on wasted efforts.
Don't worry too much about what other companies are doing or their numbers, unless you are literally cloned identical efforts and teams and service - their numbers mean absolutely nothing to you. Focus on your efforts only which focus on delighting your end users, invest in automation, crm and less on people. Keep a small staff happy by investing in tools that help your sales staff's bottom line - closing deals.

This is a bit of a complex question to answer, but assuming is a typical service based business website where you are using primarily for SEO, Marketing, and informational purposes - the cost is or should be very relatively low. Depending on the type of build you prefer, whether you hire a developer who knows SEO to build your website natively friendly with SEO or not will affect your final price. Not every designer is a good developer or good SEO person. But I would say, even with SEO for a basic informational website with good SEO structure should be no more than $3,000 usd... custom designing and complex animations or backend data entry would of course drive the cost up. We did some service informational sites in the past that ended up racking the clients' total to $30k. This isn't common but they were a big client with complex systems on the backend while the front end was informational only for guests.

I don't think we have that option anymore. Back in the day when we started we used to have a mobile app as well but over time to streamline efficiencies some items have been removed over time, including plug ins and banner codes..

Hi there, this question is a loaded one... Not the typical investing type question found here on Clarity - but... Since I do invest heavily, I will try to give you my two cents on the subject.
I'm not a licensed advisor and this is purely conversational and by means a professional recommendation.

things to know:
1. penny stocks are typically not a good idea.
2. penny stocks can be stocks sold each to even $2-3 each... not necessarily pennies.
3. also if you want to make money, don't go for the get rich quick schemes, that never pans out....
4. Good companies aren't valued by their ticker price but their value as a company and that is calculated using their market cap, their debt, & outstanding number of shares. Compared to what the EPS vs price is how you should help determine if a stock is worth buying for potential flipping.
5. that takes me to this; flipping game and holding is a completely different strategy.
6. when flipping, if a stock drops you may not want to buy more (depending on the historical legitimacy of the company) you may want to buy more at dropped prices to margin out the losses and be able to sell quicker than just letting the negative 'losses' rise up to where you bought them initially and then sell. Sometimes buying low when you're on negative is a good thing - but only with certain companies.
7. if you chose the right companies, #6, will always be a buy option if low.. because it means your good company is 'on sale' - only thing that is affected is how soon you'd be able to sell.
8. Stop asking for penny stock companies, because you will never get the best choice that way. also is not a good long term strategy to gamble your money based on what strangers tell you to buy and spend your own hard earned money on. If it goes sour, is that person going to pay you back? Not even professional financial advisors guarantee - so don't ask strangers for actual companies. Ask for specific knowledge instead.
9. Stick to companies for industries you actually, honestly understand. If you buy a lot of them, or see your GF buying a lot of that and don't see the demand waining down...
10. Consider this: Because your buying decision should always be based on value, not price. the ticker price is irrelevant. Theoretically speaking, is the same whether you have $1000 and buy a thousand $1 shares or buy 3 @ $330 each share. what is important is their stability and their potential profit margin based on value vs ticker price not how many shares you own. Historically speaking, the less the ticker price is the more dangerous it is. Don't look at penny stocks because you only have a bit of money, look at industries first, then companies, then value. Don't start your search based on ticker price first. That's a sure fire way to have some expensive lessons.

I'm not a financial advisor, but have about 10 years investing, MBA and have a few groups where I contribute my stock info as well. If you ever need any marketing or real estate help don't hesitate to message me. Otherwise, I hope I was a bit helpful :)

Hi there!
My name is Humberto Valle, strategist expert with over 10 years of practice. I run a few subscription groups, if you're interested check out one of my latest articles - you may find it useful :

But enough about me, the relevant tags you are seeking appear at the bottom of each content section where you enter your expertise here on Clarity. At the bottom of the text editor box you see the option to enter keywords and the automatic predictive tool gives you suggestions which from where to chose. To add more power to your keyword selection make sure that you are also using the keywords you chose in that section also in your text description of your expertise itself. Having the keywords redundant a bit will help you even more.

Hi there!

With the coronavirus, convid19, crisis rising many have become unemployed, would-never-be entrepreneurs are now finding themselves having to either join small businesses and help them grow through commission based work or have just gone out and launched their own new ‘work from home’ business. Even business professionals, strategist experts who have previously made a living working for a large firm, such as Boston Consulting Group for example — where even though they have to provide and manage the majority if not all of the work they do, having the name BCG as leverage for closing contracts is no longer an option. Finding new clients for a newly formed consulting business is usually very tough.

Below are some tactics, step by step guide, that follow my proven strategies. About 10 years ago when I started consulting, I followed some of these steps and over time I have added and adjusted. I hope this helps you as you venture into the consulting world.

Chose Your Niche Market
This is an obvious first step. If you don't know who you are selling you will have a week business foundation and won't be able to grow your business. Choosing wisely is a matter of understanding your own personal schedule and how much time and resources do you have as some markets or industries are harder to penetrate than others. Therefore if your budget is humble you should start off with a tangent niche market to your final desired one so that you can make with what you have. Also having a niche market allows you to follow the following tactics much easier which 3/4 of the time leads to guaranteed sustainable growth.

I have actually just answered this question through on of my other blog entries. If you'd like continue reading more about what I'd suggest by following this link

Thank you! Also, in case you would like to schedule a call but aren't sure if it would be worthwhile; consider that I offer many more resources outside of a call and although lack the call history here on Clarity I have a loyal following through my various Facebook groups :)

Great question!!
My name is Humberto Valle, I have been an entrepreneur and investor for about 10 years now. My background is in strategy and marketing and recently sold a small marketing firm I started dubbed
Now I focus solely on consulting.
Anyway, as another expert here mentioned - the best way to learn is to be one. But there is a caveat to that and that is that a lot of newbie 'treps (as I call them) or would be treps get lured into the 'life' not really appreciating the harshness of what it could entail mainly in regards to sales and marketing.

It doesn't matter what type of business you launch, what you produce or who is your target market - the bottom line to any startup or entrepreneur is driven by sales and if you aren't comfortable selling or aren't able you will not succeed. So my suggestion would to simply start selling, either go get a job where you depend solely on sales or start your own small (humble and non-would-be-world-dominating) business where you get to sell directly to potential buyers. The way the market is heading and technology enabling this path - most jobs will eventually require customer service, tech/coding skills, and sales. Which is why naturally a lot of people are being driven to runt their own companies.

Hello! Congratulations on your effort thus far! Keep at it and you will make things happen.
My name is Humberto Valle, I'm a marketing strategist with almost 10 years experience and currently head the development at

One of the first things I want to share is that Newman's Own charity angle is just that, an angle. Yes, they do good but at the end of the day is a marketing tactic to gain an edge with a possible under-targetted population. Having this approach is not wrong at all, but it is important to realize that marketing it needs to rely on the core value and features of its utility to the right persona who will care about the cherry on top being the charitable donations.

Anyway, my main suggestion for you to answer your question was that you should try a crowdfunding approach, something like or If anything, simply to measure people's interest and to get feedback from real life conversations. Try leveraging email marketing as much as possible to get exposure, get yourself a simple landing page (s) to test different messaging for different people and redirect attention to fund pages as well as your story - what makes yo likeable, believable as the one heading this effort and why you want to help animals and how.

Hello! My name is Humberto Valle, I'm a seasoned Marketing Strategist with I've been blessed to work with small and large companies alike for about 10 years now.
As I was reading this question I couldn't help but wonder why a digital marketing company would be needing help generating leads?

The truth is that you are not alone, many marketers struggle to generate leads or sales, this is somewhat unexpected, like a doctor not knowing how to treat herself. But it's not that simple, lead generation is something that requires a very broad understanding of imagery, Landing pages, omitted factors, copy, structure of content, data, understanding the various persona's for any given product variation and then having the technical skillsets to create and manage PPC and SEO as well as scheduling for content and social media as part of a larger strategy for generating leads.

Adding difficulty is that each business requires it's own unique approach to solving their lead generation problems and within the budget. This means that as a marketer, you can't typically recycle strategies for every client - marketing for yourself though, should be much easier since the needs don't adjust often and regularly (your business model doesn't change regularly) -As I read your lead generation question, my second thought was that it's clear that you aren't following some lead generation tactics for inbound marketing to help expose your services to small business or startups, if you were to study the market thoroughly and understand who your real immediate competition was you would be able to target ideal potential clients. There are many marketing platforms for example, that decide to focus on a niche industry or specific type of clientele and this actually accelerates growth from being heavily focused in what they do and for whom they do it for., for example, focuses on Family Entertainment Centers like bowling alleys, mini-golf courses, and amusement parks to name a few and provides them with a marketing technology that is scalable, consistent, and better yet affordable.
As web designers, you must decide on who would be your most ideal type of client based on a few factors such as cost, cash flow, design efficiency, and even interests (we do better work when we enjoy what we do). This should enable you to get better, learn more faster, and should allow you to offer certain guarantees to specific clients. If you have such a strong skill set in conversion from your web design you can also simply set PPC campaigns to generate traffic to your website(s) knowing that they will be converted.
Best of luck and let me know if you have any questions or would like some additional help.

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