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I might suggest starting with Bitly and exploring the possibility of getting a custom branded shortener, which you can set up through Bitly once the domain is purchased. For example, my website is philpallen.com but I shorten all links to philp.al/link so it's more professional. I feel like many...

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If you're looking for agencies who have it down I'd recommend Ogilvy Social W+K Social and RGA. But it really depends on how you want to position your agency, you'll see they all take pretty different approaches. https://twitter.com/SocialOgilvy https://twitter.com/WiedenKennedy https://twitter...

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I personally use Sprout Social and manage 56 different brands from a single interface. It not only allows we do outward posting across all the major platforms with advanced scheduling, I can also get very detailed insights into the engagements of my post and all the essential demographics as to ...

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That's a great question and there is a lot of startups asking it. Including me. I've been asked it a few times as well. I tried to tell the people what to do at first, but soon realized that they are the ones who know their product and industry better than anyone else, so I could only ask the rig...

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My agency, along with fellow agencies are using Periscope as a part of an integrated marketing approach. There are many creative uses of Periscope that will drive traffic + conversions, it is all about finding the right solution that will provide the most value for you leads. Some of the ways P...

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Well, first I have very basic information about this social network. What is it about? The key thing I would recommend is finding your Unique Value Proposition and what do you have to offer your users that they can't get from any other app. Gamification is a good way to motivate users to share a...

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Always look for the free avenues first before putting down any dollars as you are running lean as it is. Look to on-line forums, groups in your target market that are discussing the subject area and begin engaging and sharing insights to show credibility for your offering. As you move forward, be...

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Monetization is a FUN topic when you have a (1. targeted following who (2. wants what you have to offer (or is actively seeking it). You've already got people raising their hands but you need to move them from "rented space" (social media) to "owned space" (an email list that you own.) Add...

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I own and operate several brick and mortar shops (health related) and have had good success with online strategies. By good success I mean that nearly 50% of my client base finds my business via online search. While I am certainly happy to share my strategies with you - I'd strongly suggest you...

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