I have to ask why you would start an agency in an area you don't have much experience in. Perhaps you'd be better off getting at least a little experience first?
Can you demonstrate value for them? All the words you're using here are very negative; you need to find a positive spin because I'm not going to pay for something which sounds so negative.
This is a pretty broad question -- what are you looking for specifically on the PR front? You get what you pay for. There are a million and three press release apps that are just spam-generators. They don't actually do what you would like. Instead, try something like HARO or contacting journali...
We've done something similar, but by delivering pizzas. You can get them talking about you before you come in if you have it delivered, wrapped in gift paper, with a mysterious, clever, anonymous note complementing their pipes. Then drop in and ask if they liked the poster. It will probably go...
Schedule 2 separate calls. The person books a call using the promotion link (or just set your hourly rate to 0), then, change the rate, and have them book another call for a time which is directly after the first one. Alternatively, let them book a paid 30 min call (at half your usual rate) and...