Assaf Ben-DavidMentor, Entrepreneur, Lawyer, Public Speaker

Experienced Startup Mentor, Commercial lawyer, Lecturer & public speaker. I've helped over 300 entrepreneurs & 100+ startups. Taught tens of courses and given hundreds of talks. Founder of the Legal Clinic for Startups.

Recent Answers

These are the 3 most important first steps (all are related to validating your idea - meaning checking that there truly is a need for it):
1. Online research with D"r Google :-).
2. Offline research: ask as many people as possible what they think of "the" idea. Not YOUR idea. You need to ask them in a way that allows them to give honest feedback and the only way to do that is either by telling them it is someone else's idea ("my friend has this idea and he wants me to join him...") or by criticizing it yourself so they too feel comfortable to do so.
3. Validation: create a very initial working version and test the waters. read more about this here:
It is crucial that you do the above before spending a lot of time and money on an idea.
Feel free to reach out if you need more help.
Good luck!

1. If your product/software requires above 50 hours of programming then you don't need to worry about anyone 'stealing' your idea. This rarely happens.
2. Ideas are a dime a dozen. The difficult part is the execution (and marketing).
3. If your product/service can be created in a number of hours, you might want to reconsider as this means that the entry barrier/uniqueness is very low and this will be a problem for investors.
The above is a generalization because I don't know exactly which product you have so I can't be 100% sure.

Good luck

First of all, the fact that you want to first validate it and not just rush off and do it is excellent and means that you're already 10 steps ahead of the pack!
I'm happy to try and help. Take a look at one of my past responses, and if you still need help we can set up a call.
Good luck

You ask a great question. Yes, it is possible to combine other services or create an existing service, and you might still succeed. But to be accurate, almost all of the companies that you mentioned did in fact solve a problem and/or have something unique about them that was unique enough to bring users.
For example: Skype was among the first systems at the time (being first...), Signal skyrocketed recently because they provide complete privacy which became a big issue after FB announced that they were officially getting all the info from users on Whatsapp (so privacy = unique), WeChat was targeted at the Chinese market at a time where the other big players weren't in China (so right time at the right place = unique).
Bottom line, you either need to solve an actual problem/pain, or be extremely lucky and be in the right time at the right place and have the right connections/community.
Good luck

Most expenses (in most countries) that are directly related to the advancing your business are tax deductible. For example, marketing on FB or Google Ads, using an attorney or other counsel - like on clarity.
Good luck

It sounds like you've done an amazing job so far and are doing things correctly. This is a perfectly natural feeling that every (good) entrepreneur would feel. In order to succeed, all successful entrepreneurs have had to put this feel aside, and take a leap. That said, this should be done in stages, and after validating your idea (see my previous answers on Clarity - - for a detailed explanation on how to validate your idea).
I'm in academia, and have helped numerous edtech startups, so if you need more advice, feel free to give me a shout.
Good luck
I've successfully helped over 380 entrepreneurs, startups and businesses, and I would be happy to help you. After scheduling a call, please send me some background information so that I can prepare in advance - thus giving you maximum value for your money. Take a look at my reviews:

I work in academia and would be happy to help, but would need to know more information.
Good luck

Great question, but it's really hard to answer without knowing what service you provide. Also, it really depends what percentage your talking about - if its low - I wouldn't waste time on it for now.
I myself have personally wanted to use an online service which claimed to be free, and the sign-up deterred me so I just gave a wrong email address. If it's a once-off action on behalf of the user (for example converting a file), users are lazy and even something like giving their email deters them.

I am happy to solve this issue with you, but I would need to get more details, following which we could have a short call to discuss the conclusions.
Good luck

1. commercials / Advertising / leads.
2. In-app purchases of things that they actually need.
3. Freemium model - they only pay for extra services (like maybe you can have a dating feature or a business feature).
4. Offering complimentary services such as loans, help submitting forms, help before interviews and many other ideas.
There are many more options. Happy to explain them on a call.
Good luck
I've successfully helped over 380 entrepreneurs, startups and businesses, and I would be happy to help you. After scheduling a call, please send me some background information so that I can prepare in advance - thus giving you maximum value for your money. Take a look at my reviews:

A go to market strategy (GTM) is a plan which shows how you plan to penetrate the market with your product / service.
Among other things, you need to explain:
1. Who is your target market? (Be accurate).
2. What marketing methods do you plan to use to reach them (and why you chose these platforms). .
3. How much will these methods cost (you can to a test on FB or Instagram or whichever platforms you plan to use)
4. What % of your target market do you expect to reach and within how much time? (be realistic).
"How can I create one":
1. Hard work and research.
2. You can find examples online (here are a few:

Good luck

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