I do what's called a simple "reverse journalist lookup". Step 1: Identify your "sister company". This is what I call a company that is very similar to you but not a direct competitor. Make sure you are different from your sister company. For example You may offer an on-demand snowplowing service...
Some suggestions on how to pitch to journalists: 1. Pitch with a very interesting sentence headline (the title and headline needs to capture the journalist's attention and interest) 2. Convey an interesting storyline or something that is impactful. Everyone likes a good story. 3. Be concise and ...
Enter your answer issue a press release and try to solve the problem, you can use press release services or ask a reporter of your local newspaper to do a story on the solution. Bad press and bad things can happen, it is the manager job to do crisis management, repair the damage, and regain rep...
Do u know Sensational Marketing Campaign? that's what i called it ! Example: Build The Largest Handbags on Guinness worlds Record or the most Valueable Handbags with diamond/sapphire/diamond on it .....etc Result: your Brands will get covered up by media around the Worlds!!! You can Boost your ...
I have used PR agencies and other third party services for my startups in the past. In my experience there is nothing like the founder getting in touch with a journalist directly and 'selling' their product/service with their own passion. PRWeb has done little for me in the past Pitch Pigeon is...
Not necessarily. You have to weigh your available time and money. If you have more time, identify key influencers and build a relationship with them. If you have more money, then hire a PR firm who will do this in a way, but will really rent a lot of attention in the industry. Once you stop payin...
Build a body of work in the form of a blog. Much depends on the size and scope of your company, but branded journalism can really make a huge difference.....
Quite a broad question. Agencies and publicists that are experienced have learnt many things over the years, which will all play part of best practice. As a staring point, would suggest you think about the following: - Ensure your pitch is concise and to the point. Lead with what is most newswor...
Forget books, if you want to understand CSR just go online and read about case studies of CSR nightmares and read content from those who hate corporations. This will tell you both the problems and results of bad CSR. The solutions will be obvious.
With 17+ years in PR, and my work as chair/co-chair with the MIT Enterprise Forum in Chicago, let me add to what has already been said. You have two industries (aka targets) to approach - technology & advertising. Try to include a demo video in your media pitch/kit. Create and tell a story t...