Questions

Results for: Conversion Rate Optimization (CRO)

I provide conversion optimisation services on a price per day on a rolling monthly basis. I did it this way, because my background is in software development consultancy and everything was estimated and billed out on a daily basis. I also provide one off services which is normally priced based on...

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Hi there. It depends a lot on your budget and what is needed. If you are looking only for some initial site audits, which would include full qualitative and quantitative research, testing ideas, identifying low-hanging fruits, funnel drop-off points, etc or if you also want someone to implement...

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Basically, conversion rate is goals divided by total visitors and multiplied by 100 to make it into a percentage. So if you have 100 sales and 10,000 visitors, your conversion rate would be: 1%. You need to measure 2 things in your case: 1. Conversion rate for each plugin. 2. Overall conversi...

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This question is really hard to answer without knowing about what kind of exact B2B business we are talking about. However it is very easy to split test the whole process. You can use a free solution like Google Optimize or paid tools like: https://vwo.com/ab-testing/ Just make sure to attribut...

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Let assume that you are a patient and you know that your health is not well. To fix your health, you may have tried few medicines that you thought will solve the issue but you found nothing worked. Now you have 2 options - keep on trying to fix your health or consult with a specialized doctor t...

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First, you need to make sure you have the conversion funnel set up properly. Enter the urls for all of the checkout steps (cart, login/register, checkout page, etc) and then look at the conversion funnel. This will help you to see if there are any bottlenecks or major problems causing a huge po...

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CTA based tests are always some of the most interesting, but also provide big gains. One of the most surprising tests was when the button CTA on a form, which was aligned to the CTA on the form itself, lost with statistically significant data to just plain 'submit' and this was after several roun...

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Hi, I work for a FinTech saas company and we A/B all over our website. Not sure if you have done this already, but do you have a clearly defined ideal customer (buyer persona)? I mean a vivid picture of what your ideal client is like? where they are located (if that's relevant), their buying pat...

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I'd be happy to give you some initial pointers for free. Send me a URL of your site and I'll check it out. If there are a significant number of fixes that need to be done we could also set up a call to go over everything more thoroughly, best, Lee

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Logically this makes sense. However is easier said than done, and many would argue that even if you aim for a bottom up approach you are in essence still going through the traditional model because you have to filter out anyway to get to your actual conversions. Referrals are probably the best ...

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