Allow for freedom. Designers flourish with freedom of expression. Explore their portfolio and make a decision based upon the idea that their artistic expression can move you vision forward.

Believe in them to create the experience you desire.

Most importantly, find something Authentic that you can share with your listeners to improve their lives.

Aubrey Marcus spoke about growing his million dollar business (Onnit) using an influential podcast. You can hear that interview here: < lewishowes.com/ep35 >

It's all about Authenticity with podcasts. You could always ask them! :)