Look--there's risk EVERYWHERE. You've already pointed out the hazards of developing a marketing strategy dependent on a single platform. You've also noticed that you need to set your price to buffer against rising short and medium term costs. Startups should test and scale with whatever promot...
One under mentioned resource you could take advantage of is PPV. You can pay per views, pennies on the dollar. The people viewing the ads are perfectly targeted people for your offer... because you can choose which sites you "Pop up" on. I have helped countless people well under the 10K budget t...
Paid option: Do a paid press release on prweb.com. Free options: 1) To respond to reporters that are looking for content related to your product, subscribe to HARO (helpareporter.com) and check it daily and respond to relevant requests with information on your product. 2) To actively pitch ...
To build on what Sarah said - you can also look within channel if you have access to someone with the technical chops. Some ad groups or campaigns could be driving "worst" leads and others could be driving "best" ones. To cut off the channel is throwing the baby out with the bathwater. UTM tag...
[I'm Founder of isocket, the worlds largest marketplace for "premium" ad inventory] This question assumes (perhaps wrongly) that 1) a SSP and an exchange platform are all that different and 2) publishers don't understand what SSPs do and are staying away from them due to ignorance. It may be th...
I've watched different companies struggle with customer acquisition, and I myself struggled with it. I doesn't matter if its a physical product, a service or an app. Attention costs a lot of money, usually more than we can afford. Paid acquisition should never be your main driver of new users, ...
The first and most important thing is to figure out where your customers are. I saw a question not too long ago that said they wanted to market to "middle aged women who are into fashion". Then you should spend all of your time on Pintrest! I've taught a lot of wedding professionals how to s...
Have you taken a look at an affiliate network like Maxbounty? They publish their current rates here: http://www.maxbounty.com/showoffers.cfm If leads are delivered real-time and exclusive, prices go up. It also matters what the traffic source is: personally I have only generated leads from searc...
No idea is a bad idea !! And what works only they (world) can tell. Who knew the 140 characters could have revolutionized the world creating a parallel universe... So.. try it.. you never loose.. My personal opinion - I like it. There are some startups I have heard of who are doing the same thin...
Hi, You have not mentioned that what type of worker do you need who works for you from home. But i suggest you can visit clarity.fm, linkedin. You can also post your job on 'indeed' and other job posting platforms. I hope you will get as you wish.