Questions

We need to get current and accurate information on the lead generation pricing (CPA) for a variety of financial services products online. We are open to hire an expert consultant who can demonstrate knowledge of these types of questions: 1. What is the CPA a site (like CreditKarma, SmartAsset, etc) could earn for a mortgage refi, student loan consolidation, other loan consolidations, personal loan (e.g. Lending Club), and auto loans? 2. What is the CPA a site (like CreditKarma, SmartAsset, etc) could earn for an insurance product such as life insurance, auto insurance, or mortgage insurance? 3. What is the CPA a site (like CreditKarma, SmartAsset, etc) could earn for solar installation contracts and home alarm installations?

Have you taken a look at an affiliate network like Maxbounty? They publish their current rates here: http://www.maxbounty.com/showoffers.cfm

If leads are delivered real-time and exclusive, prices go up. It also matters what the traffic source is: personally I have only generated leads from search engine traffic as that is some of the highest quality you can get. Finally the more information the lead submits, the more valuable it is.


Answered 8 years ago

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