You've asked a lot of questions here. And I can say that these approaches are all valid. > companies that bury their blog are often tentative about it. Someone in the company has decided that it doesn't warrant attention - perhaps it's not ready for prime time. > Industry-wide stand-alone pub...
I think a better way to think about it would be to choose based on your own skillset. Blogs can succeed or fail in any subject matter, but what sets you apart is the value you provide. Choose a topic that you're most knowledgeable about and that you can provide a unique perspective on. And, eve...
Yes! In fact, when working with my startup clients, I regard the blog as the backbone of an inbound marketing strategy and a must-have for businesses looking to accelerate growth. Here's what having a blog can do for you: - Attract the right kind of prospective clients through targeted posts that...
My first question is "How do you monetize your blog?" If you don't know, then there's not much I can do for you right now. See, how you intend to monetize will drive the pre-qualification of readers. Meaning, who do you attract? If you monetize by having a store section, or sponsorship by reta...
First things first - you have 2 ways to monetise. 1 - build an audience 2 - get paid to write (not necessarily on your site). 1 - How to get readers and build an audience If you have an audience then advertisers will pay to promote to your audience. It's important that you ensure your audienc...
I've actually done this, signup to monetize your youtube videos, signup for Google Adsense, become a member of the Amazon Affiliate program and find products to push. Find affiliate programs for gyms (yes they exist). I went as far as to create a weekly podcast to talk about my struggles, answer ...
Don't worry about Google Page Rank. It's already been declared dead (http://www.searchenginejournal.com/google-will-probably-updating-toolbar-pagerank-john-mueller-confirms/117691/). Instead you should figure out how to get high quality and editoral links - which is the essence of page rank.
Moz.com is a great resource for any knowledge level. They offer advice spanning from strategic level through to in-depth technical tutorials.
Sometimes what happens, socially with older blogs is that they get picked up by a media writer, think Yahoo columns. They'll credit you and link back but won't even ask you. Maybe someone found it and posted on Reddit or tumblr. Because you have a picture of Gandhi and the title itself is kind ...
Having a smart call to action at the end of each blog post is generally a good practice. Make it stand out, and make sure to add value to the visitor by signing up. I strongly recommend A/B testing (also called split-testing) your sign up call to action. That's the only way for you to improve t...