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It's dependent on the app's purpose. If it's social and you need to be on both platforms, I strongly encourage hybrid. A webapp is cheaper and can perform the same as an app with a dedicated backend. If you are more of a service app, an iOS version may be a slightly higher price than the webapp, ...

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Create an ideal customer profile. Create some questions that will allow to you survey a potential tester to determine if they fit your profile. Design simple landing page with very clear value proposition that speaks to your ideal customer. Ask for a minimum of information up-front (email), but ...

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As a rule of thumb it's better for you to continue investing yourself as far as you can. The reasons are: 1. The later you raise money, the more your business should be worth 2. You are able to retain more control of the business 3. Fundraising is very time consuming and will divert your att...

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Solidify your idea by making sure that there is a market there. That means putting everything into a presentation, similarly to create a Product specific business plan. Speak with your tech team to decide upon technologies and commercial of the shelf software licenses, including hosting. Design a...

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Try not to think of your "conversion" as a single instance in your app users experience, but a series of nodes that have no try end point. Starting with the on-boarding process after they've DL'd the app it's important to understand what your conversion funnel looks like sequentially. For examp...

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Yes. Who I would recommend would depend on what you'd like to see happen. Are you building only for iOS, or only for Android, or both? Will you have a bunch of content/stuff in your app or just a little? Are you thinking game or non-game app? Do you already have a big fanbase or would you be tryi...

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Well this totally depends what your MVP is? What's the functionality? I'd suggest something like http://www.squarespace.com/ our designers with very little technical knowledge have had great success with this. Another option if it's just for demos/feedback is to use something like http://www.in...

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First and foremost, I would challenge you to test the user experience and prove the concept of your product before building a mobile app. Mobile app development is not cheap and if you get the feature set wrong from a user standpoint, you will have spent money to develop blindly. Can you build a ...

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Assuming you have actually identified someone in this role and you're asking about the legal side of things, I'd say that beyond a legal entity by which to enter into an employment or contractual agreement that has the standard assignment of rights, confidentiality, etc, you're probably fine for ...

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