Is cold calling ineffective versus leveraging a social media platform like LinkedIn for getting in the door? How can an emerging business leverage Clarity or LinkedIn to find connectors willing to make introductions?
For forming strategic partnerships, we've gotten the best results by doing favors for other companies without expectation of a return favor. Sometimes there isn't a return favor, which is fine. Other times, the favor is a catalyst for a conversation that leads to a great partnership.
Answered 10 years ago
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