I've spent over decade managing email marketing, copywriting and lead generation for eCommerce stores. I've been responsible for over $30m in sales generated.
This last couple years I've really focused on dedicated email systems in the cloud (Virtual email servers) and working to reach inboxes with large lists, but I also intimately know Aweber, Infusionsoft, Mailchimp, Klaviyo and others and can easily help anyone increase conversions and reach the inbox.
Reach out to me if you need help planning a content calendar, fixing open rates, conversions or troubleshooting autoresponder / flows at any stage of the buyer journey.
I can help create multi-day sales and promos, find better converting angles, content ideas, effective layouts and more.
Technically, you could... but you have the relationship and past history with that database. You'd be better off to leverage your relationship with the list by sending relevant offers.
There are plenty of guides out there on how to setup the Shopify store, pick a theme and all that. The entire part about adding a service like Printful etc can be challenging for a non-technical person, but it's not the most difficult part.
The toughest part is knowing how to craft a proper marketing strategy.
The basics are:
- Know your ideal customer. What they love, what they stand for, where they hang out, what other things they like
- What they're already buying
- Crafting an irresistable offer and upsells
- Creating marketing campaigns, a following on social etc.
I'd say the most important and critical part to any print on demand business is to rally a tribe around a central message / cause they'll all raise a glass to and waive a flag for. Anyone can sell cool looking t-shirt designs... but to really create a loyal audience, it has to have a central focus.
That makes the design picking easier, the FB/Google ads easier, the email writing easier, the product upsells - all because everything is directed to one group/audience.