Building a Better MVP: How to Say “No” to the Wrong Things So You Can Say “Yes” to the Right Thingsby Keith ShieldsHow to say "No" to the wrong things so you can say "YES!" to the right thing.Continue
How to Make Customers the Focus of Your Marketingby Jeff WintersMany marketing efforts focus too heavily on creating a “wow” factor. Even if your team can crank out dozens of flashy campaigns, they mean nothing if they don’t promote effective customer engagement.Continue
Top 17 Crowdfunding Experts and Consultantsby The Startups TeamHere's a list of some of the industry's most highly-rated crowdfunding experts and consultants. Their years of hard-won expertise can help you determine if crowdfunding is right for your business, as well as how to increase the odds of getting funded.Continue
How to Use Customer Stories to Grow Your Startupby Keith ShieldsCustomer stories are powerful. Startups are smart to take advantage of their ability to create the truly inspiring customer experiences that are the foundation of persuasive case studies.Continue
Types of Crowdfunding: Donation, Rewards, and Equity-Basedby Emma McGowanThe three primary types of crowdfunding are donation-based, rewards-based, and equity crowdfunding. We discuss the nuances of each crowdfunding method so you can choose which one is best for your fundraise.Continue
What is Crowdfunding?by Emma McGowanWe define crowdfunding, explain why it's a different kind of fundraising, discuss the benefits, as well as the different types of crowdfunding campaigns.Continue
Startups: Start Slow to Move Fast | Startups.comby Will HermanSpeed is crucial for a startup, but at what cost? For most, moving slower will help them grow faster.Continue
Telling Your Customer ‘No’ Can Be the Best Way to Grow Your Businessby Joey ColemanConsumers have become jaded and expect salespeople to make promises that stretch beyond imagination. So when an employee explains to a prospective customer that the business is not the right fit, brand credibility goes through the roof.Continue
3 Ways to Make Your Business Development Strategy Deliver Resultsby Cameron NickelsWhat startups lack in recognition and capital they must make up for in creativity.Continue
Content Marketing for Startups & Small Business: Everything You Need to Knowby Maggie BarrIf you are pressed for time and looking for the elevator pitch of how to do content marketing, here are some tips on how to start content marketing with a startup or smaller team and budget. Continue