Stop Glorifying Hustle Porn by Wil SchroterThe adrenaline to overexert and overwork yourself so you can get more things done is a hustle that no founder should be investing into. Here’s why.Continue
We Only Get to be Great at One Thingby Wil SchroterOftentimes, Founders are stuck in the idea that they need to add more features to make their product appealing and saleable. Instead, our focus should be on making sure that we’re doing the core product right — and nothing else matters.Continue
Why is Everyone Counting My Money?by Wil SchroterWe worked for it, sacrificed our health and time, and at some point, even settled for less compensation for the company to grow. Still, Founders can't flaunt the money we make because some people find it appalling just because they don’t have it.Continue
Beware the Absentee Landlord of Equityby Wil SchroterYou can’t simply assume that you’ll still be compensated for the equity without continuously providing value to the company’s growth. It’s a simplified Math problem. If you don’t work, you don’t get paid.Continue
Why Co-Founders Often Don't Lastby Wil SchroterLikened to marriage, having a cofounder requires a commitment that comes with consequences when and if the Startup fails — and coming up with an action plan when the business turns out to be a total flop.Continue
Don't Rush into Your Second Actby Wil SchroterAfter a successful exit, most Founders are overly eager to start their next big idea and land another win. But is that the best approach to take?Continue
It's Not What We Own, It's Whether It's Liquidby Wil SchroterOwning 100% of an asset is the same as owning 0% if it's never liquid.Continue
When Can I Feel Good About Taking a Break?by Wil SchroterIt’s critical that you take a break in between milestones — unless you want to get stuck on productivity and run dry on creativity.Continue
Forget "Big Ideas" — Start with your North Starby Wil SchroterThe most impossible task for a Startup Founder is to "invent a big idea."Continue
Adding Staff Isn't a Sign Of Success, Revenue Isby Wil SchroterExpanding is exciting, but every step we make toward growth is also a liability that we need to be aware of (and prepared for).Continue