How Startups Can Build Effective Buyer Personas | Startups.comby Keith ShieldsBuyer personas make your marketing more effective — and save you from making costly mistakes. Here's how you can build them the right way.Continue
How to Use Customer Stories to Grow Your Startupby Keith ShieldsCustomer stories are powerful. Startups are smart to take advantage of their ability to create the truly inspiring customer experiences that are the foundation of persuasive case studies.Continue
Types of Crowdfunding: Donation, Rewards, and Equity-Basedby Emma McGowanThe three primary types of crowdfunding are donation-based, rewards-based, and equity crowdfunding. We discuss the nuances of each crowdfunding method so you can choose which one is best for your fundraise.Continue
What is Crowdfunding?by Emma McGowanWe define crowdfunding, explain why it's a different kind of fundraising, discuss the benefits, as well as the different types of crowdfunding campaigns.Continue
Your Worst User Isn’t Who You Think It Isby Judd SchoenholtzYour worst user isn't who you think it is. Its the ones that never return and give you nothing.Continue
3 Ways to Make Your Business Development Strategy Deliver Resultsby Cameron NickelsWhat startups lack in recognition and capital they must make up for in creativity.Continue
How Superconnecting Sends Your Business Connections Into Overdriveby Zach FerresThe key to becoming a superconnector is applying the right systems and being genuine in your interactions.Continue
The Do’s and Don’ts of the Best Startup Business Ideasby Emma McGowanIf you want to launch a startup, you have to start with an idea. But how do you find the best startup business ideas? Let us guide you.Continue
10 Top Up-And-Coming Startups to Watch in 2018by Emma McGowanThese top startup companies are poised to blow up old industries and creating new ones in 2018.Continue
3 Marketing Techniques Every Startup Must Masterby Roy MorejonShort-term wins absolutely exist, but instead of spending time and money searching for them, early-stage companies should formulate repeatable, scalable marketing techniques.Continue