Everyone Says My Idea is Dumb. Is It?by Wil Schroter "I've got this idea that I'm super passionate about, but my friends and colleagues are all telling me it's a bad bet. How do I know if I should listen to everyone or go with my gut?"Continue
Sales Prospecting 101by The Startups TeamEverything you need to know about effective sales prospecting.Continue
Will Investors Fund Just an Idea? by Wil SchroterThere's a commonly-held myth that startups get funded with great ideas. But how much truth to that is there, really?Continue
Customer Segmentation for Startups and Small Businesses | Startups.comby The Startups TeamIf you're going to effectively market to your consumer base, you have to go through a process called "customer segmentation." Here's what it is, and how to do it.Continue
What do Startup Founders Need to Know About the Product Development Process?by The Startups TeamHow do you develop a new product? Here's everything you need to know about the product development process.Continue
Customer Personas & Customer Profiles for Startups | Startups.comby The Startups TeamIf your startup doesn't have a customer profile yet, it's time to stop, rewind, and get on it. Here's how.Continue
What are the most important skills a new Founder needs?by Wil SchroterWhat are the most important skills we need to know if we’re going to become a Founder — recognizing that we can only have so many skills with so little time?Continue
How Do We Tell Our Staff We're About to Run out of Money?by Wil SchroterThe key to communicating with our staff about money is to do it early and to get everyone on the same page.Continue
How Does My Startup Get Acquired?by Wil SchroterInstead of waiting for an acquiring company to show up with a big check, let's focus on developing key relationships with trusted partners that evolve over time into something more substantial.Continue
Preparing Your Spouse for a Startup by Wil SchroterAs a Founder, you've likely spent years in the build-up to actually starting your company, but how much time did you dedicate to preparing your spouse for the leap into entrepreneurship?Continue