How Do I Sell The Vision? | Startups.comby Wil SchroterCommunicating a bold vision isn't just about how it's delivered, it's about how it's crafted.Continue
Many Startups Shut Down a Few Times Before Succeedingby Wil SchroterShutdowns are a part of the startup lifecycle. The sooner we recognize that the sooner we can get back in the game for the next run!Continue
When is the Right Time to Give Up Equity?by Wil SchroterEquity is the most important asset of a startup, both in its formation and as it grows. As such, we have to be super mindful of when (and how hard) we pull that trigger. Continue
At Some Point, Founders Become "Just Employees"by Wil SchroterAs Founders, we often give so much to our startup that eventually we become glorified employees.Continue
Smart Founders Stay in Customer Supportby Wil SchroterStaying in customer support gives us the information we need to continue to grow with our customers, not away from them.Continue
A Growth Marketing Stack for Startupsby Tristan GillenThe tools and software you use in your day-to-day sales and marketing are called Martech. This is an abbreviation of “marketing technology” and this is what you should know about how to stack it.Continue
Hey Investors — Here's how to say "No" to usby Wil SchroterHow an investor says "No" to a Founder makes a BIG difference.Continue
Why Our Founder Reputation Mattersby Wil SchroterHow we represent ourselves as Founders follows us throughout our startup journey. It's more than first impressions, it's how we handle everything from shaking hands — to closing doors.Continue
Where to Find Opportunities in a Recessionby Wil SchroterWhen crisis is unavoidable, strong Founders will find the right opportunities during a recession.Continue
Forget Inventing New Ideas, Try Improving What's Out Thereby Wil SchroterLet's worry less about invention and focus a bit more on innovation. Novelty just adds complexity.Continue