What We "Lose" When We Sell Our Startupby Wil SchroterWe easily take for granted all the rewards our startup provides, and we often find this out after it's already gone.Continue
The Benefits of a Hard Resetby Wil SchroterSometimes having to burn it all down is the best medicine our startup can take.Continue
When is the Right Time to Give Up Equity?by Wil SchroterEquity is the most important asset of a startup, both in its formation and as it grows. As such, we have to be super mindful of when (and how hard) we pull that trigger. Continue
We Get Paid For Finishes, Not Startsby Wil SchroterAs Founders, it's important for us to remember that nothing matters until the end goal is reached.Continue
Why No One Tells Founders "It's over, move on."by Wil SchroterNo one ever actually tells Founders it's OK to quit. No one except other Founders, of course.Continue
Smart Founders Stay in Customer Supportby Wil SchroterStaying in customer support gives us the information we need to continue to grow with our customers, not away from them.Continue
What Founders Learn From Growing up Brokeby Wil SchroterGrowing up broke sucks, but can be one of the most valuable assets to shape us as a Startup Founder. Continue
A Growth Marketing Stack for Startupsby Tristan GillenThe tools and software you use in your day-to-day sales and marketing are called Martech. This is an abbreviation of “marketing technology” and this is what you should know about how to stack it.Continue
Using a "Safe Space" to Develop Diversityby Wil SchroterHow do we build a diverse culture at our startups if we haven't established a safe space to discuss our differences?Continue
Hey Founders — Here's how to take a Hint from Investorsby Wil SchroterWhen it comes to investors, if their answer isn't an enthusiastic "YES" — it's a "No." We as Founders need to be aware of the signals and take a hint.Continue