The Ingredients Your Email Marketing Strategy is Missingby The Startups TeamTwo things every effective email marketing strategy needs: magnets and ice cream. Wait, what? Allow us to explain. Continue
The Definition of a Successful Startup Is Surprisingly Complexby Emma McGowanIf you think the definition of startup "success" is all about unicorns and revenue, these startup founders’ perspectives will make you think twice.Continue
Pitching to Investors: What You Need To Knowby The Startups TeamThere’s a reason the investor pitch is so iconic: because it’s so, so hard to get right. Here’s what you need to know to hit your pitch out of the park. Continue
4 Sales Strategies to Consider for Your Startup: Bot, Human Being, or Bear Hug?by Aziz GilaniWhat if your startup's sales process is already set in stone? Before you find yourself in the red, try something new.Continue
The Secret to a Successful Product Launch Strategyby The Startups TeamWe all want our product to start out of the gate strong. But what exactly goes into a successful product launch? Continue
The Truth About Startup Fundraisingby The Startups TeamThinking about raising money for your startup? Think really hard. And then think some more. Continue
4 Key Attributes of Fundable Founding Teamsby Promod HaqueIn order for startups to reel in venture capitalist backing, building and scaling a fundable founding team is paramount from the start. If you’re in search of funding, take note of these four areas and how they relate to your current team before approaching investors.Continue
How Early Stage Startups Assign Employee Startup Stock Optionsby Emma McGowanSo you’ve heard about “employee stock options,” but you have no idea where to start. Check out this startup stock options 101 primer to get you going.Continue
3 Steps for Faking It Right to Make It Bigby Gideon KimbrellFor entrepreneurs starting out, the right version of “fake it until you make it” is exactly what they should be doing. To become a part of the gutsy but harmless “faking it” tradition, here are three tactics entrepreneurs can use.Continue