A bookkeeping firm's marketing strategy should include: 1. Online presence 2. Content marketing 3. Referral marketing 4. Local SEO 5. Paid advertising 6. Public relations Execute over 12 months to attract clients and grow the business.

A marketplace for freelancers requires a platform connecting businesses with skilled freelancers. Key features include user registration, project posting, bidding, project management, payment protection, review/rating systems, and dispute resolution. Technical requirements involve front-end/back-end development, database design, payment gateway integration, and security measures. A development roadmap outlines research, design, development, testing, and launch phases. A team structure consists of a project manager, UX/UI designer, front-end/back-end developers, and QA engineer. A launch strategy includes pre-launch marketing, influencer partnerships, paid advertising, community building, and post-launch evaluation.