You're looking to understand user behavior on your website. Combining Google Analytics 4 (GA4) and Hotjar can provide powerful insights to help you achieve this. Here's how: Google Analytics 4 (GA4): Tracks actions like page views, clicks, and user flows. Setup is straightforward with Google Tag Manager or by adding GA4 code to your site. Hotjar: Visualizes behavior through heatmaps and session recordings. Offers tools for collecting direct user feedback via surveys and polls. By using these tools together, you’ll get a complete picture of what users do on your site (via GA4) and why they behave that way (via Hotjar). If you'd like assistance setting this up or have questions, feel free to reach out. I’d be happy to help!