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Nicole Pereira

Marketing Technology Consultant & Hubspot Expert

Bio

Nicole Pereira is a successful entrepreneur who has started and exited many agency brands in the past decade.

She has launched more than 500 websites in her lifetime and continues to consult under the Chief Martech Officer brand name. She is the #6 HubSpot power user and well known for her advanced marketing automation strategies.

Recent Answers

Search Engine Optimization (SEO)

I have a website that has great Google search positions for long tail terms. However, the website is not appearing in Bing or Yahoo search results?


Nicole Pereira

Marketing Technology Consultant & Hubspot Expert

I would setup a bing webmaster tools account and submit your sitemap. Also those engines use keywords so ensure you did place some keywords in your meta data.

Social Media Marketing

How can B2B SAAS companies leverage Social Media Marketing?


Nicole Pereira

Marketing Technology Consultant & Hubspot Expert

In addition to what was mentioned, social media can allow you to connect with industry influences to help you gain press and promotion. It could be as simple as tagging someone prominent in your industry along with content you produce. This could lead to retweets, connections, and basically more visability

Start-ups

I think I'm creating our start-up backwards... Please help us re-focus so we can progress confidently.


Nicole Pereira

Marketing Technology Consultant & Hubspot Expert

In my option, before UX and UI you need that marketing research and branding partner to do those items you mentioned. Your marketing head should have all that laid out so they can then guide your UX and UI designers on how to do their job.

Webinars

The project: Paid webinars where registered experts would answer live audiences' questions regularly. How to create momentum? Partnerships?


Nicole Pereira

Marketing Technology Consultant & Hubspot Expert

Sounds like Clarity Live :)

Video Marketing

What creative process should I use to make a killer explainer video that clearly conveys the need for our product? And who should I get to make it?


Nicole Pereira

Marketing Technology Consultant & Hubspot Expert

I met these guys at the INBOUND14 confrence in Boston last year. Their pricing was way better than many things I was quoted before and they really do draw all thins by hand. They had a guy sketching people while there. They should be able to take you from start to finish within the scope of the project. http://thedrawshop.com/

Lead Generation

Is there demand for a service that sells database of contact information of varied sectors and geographies? If so, how do I market this product?


Nicole Pereira

Marketing Technology Consultant & Hubspot Expert

There are a lot of players in this market. Many that integrate with all the major CRMs and append and clean data. I would say I get at least 1 email a day from a data vendor and I have been on countless demos and calls and because my client is so niche they never have more 5-10 records even viable for me. I am sure for larger companies with broader markets this works well. They all tend to have very aggressive sales outreach. I have one company that has called me every 3 months for the past 2 years. At this point hes basically just asking about my health and the weather :)

bootstrapping

Is this idea validation or harmful, good practice or a off on the wrong foot?


Nicole Pereira

Marketing Technology Consultant & Hubspot Expert

Could it be called Sketchy? Yes. Does everyone do it in every industry to get insider info on competitor pricing and presentation.... Pretty much. With that said if any do present as people you would like to work with, then for sure let them know what you were doing, that they made the cut, and that you would be honored to work with them.

Email Marketing

Recommend a WordPress plugin to drive email newsletter signups for my website (details below). Explain conversion rates & other benefits.


Nicole Pereira

Marketing Technology Consultant & Hubspot Expert

Why don't you do a design hack rather than change. Add in the image of the actual report they get to get people excited. Also add it to your sidebar of the site and have your right side pop up show up further down.

Marketing

Tag management solution for a startup?


Nicole Pereira

Marketing Technology Consultant & Hubspot Expert

This company is local to me and I have heard a lot of good things from them in the startup communities here. http://tealium.com/

CRM software

What are good options for CRM and some basic marketing automation for our startup? Single product or multiple through Zapier/existing integrations.


Nicole Pereira

Marketing Technology Consultant & Hubspot Expert

You probably would benefit from HubSpot professional. For a startup the price may seem hard to swallow but if you find the time savings of not piecing together services and having disconnected reporting is your goal then this is the solution in my book. If you are a startup in and incubator or accelerator you can also get a scholarship for 90% off your first year and 50% off your second. If you look to go this route feel free to reach out. I can get the starting fee waived an negotiate lower rates.

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Areas of Expertise

Digital MarketingEmail MarketingInbound MarketingMarketing StrategyMarketing AutomationMarketing TechnologySearch Engine Optimization (SEO)Lead GenerationHubSpot