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Vera Viviona

All about Fashion!

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Fashion startups, outsourcing, manufacturing, strategizing, launching, branding, social media marketing, email marketing, business in China

Recent Answers

Brand development

What are the pros and cons of branding under a personal name vs a brand name?


Vera Viviona

All about Fashion!

Always use the brand name unless your brand name is the same your personal name.

eCommerce

I am developing an outlet online in Argentina and am torn between three selling modalities: 1. Amazon 2. Gilt 3. Shopping Mall style. Which way to go?


Vera Viviona

All about Fashion!

I would think #3 is the hardest to execute and takes the longest time. Amazon will be quick and reach to a larger audience instantly. I'll combine #1 and #3.

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Areas of Expertise

Social Media MarketingBrandingManufacturingBusiness StrategyNew Business DevelopmentOutsourcingFashionRetailChina Business Development