Hi there, great to see your organic growth. Investing in to marketing doesn't really translate into invest in to marketers. You yourself can learn tactical ecommerce marketing & getting going with channels, media strategies & spends that would deliver a positive RoAS. Defining right TG is much, this where really you would work on personas that needs to be targeted across the funnel : Awareness >> Consideration >> Action for creating & retaining customers for your business using the right marketing channels & communication.. These are some of the potential strategies with which could take your Jewelry eComm to the next level. Hope this helps. Thanks.

Data-driven marketing, implementation & integration of various tools & technologies for data consolidation, integration, digital/ marketing analysis, account based marketing, data visualization, programmatic, ecommerce & whole suite of AI/ML in optimising marketing. Having a Digital Marketing background, I would strongly recommend for you to pivot in the MarTech/ AdTech domain. Highly in need across geographies & business also the you may plan to upskill the 100 manpower in various functions in your venture viz. Cold calling, pre-sales, inbound promotion, customer service, project planning & so on with some amount of upskilling/ training. Hope this helps. Good luck.