Sammy Lirette-Cowen

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Clarity Expert

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SEM

Would it be frowned upon if I were to create an SEM PPC campaign using my competitors' company names as keywords-to-bid-on for my ads?

Sammy Lirette-Cowen

Clarity Expert

I highly suggest following the strategy you outlined. Companies across all industries follow this practice. Don't feel bad :).

Digital Advertising

What's a typical channel PPC ad spend for a large fashion brand or clothing retailer (Banana Republic, Nordstrom, Anthropologie, Adidas, Oakley, etc)?

Sammy Lirette-Cowen

Clarity Expert

The engagement and the demographics of the users would dictate if a company would purchase ad slots on your platform.

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Social Media MarketingFacebook MarketingGoogle AdWordsAffiliate MarketingLead GenerationPPCMobile AdvertisingMedia BuyingBingSearch Engine Marketing (SEM)