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Roberta Rosenberg

Clarity Expert

Bio

Senior Marketing Executive with B2B, trade association, STEM, e-commerce, and tech start-up experience. 25+ years focused on marketing for success in the digital space - email, social media. Adjunct Associate Professor, UMGC.

Recent Answers

B2B Marketing Strategy

What are the best B2B marketing books out right now?


Roberta Rosenberg

Clarity Expert

For pure B2B, nothing beats the free and fee offerings at http://www.marketingprofs.com/

Freelance Writing

Travel writing rates


Roberta Rosenberg

Clarity Expert

I'm not a travel writer, but found this for you. Great tips! http://www.transitionsabroad.com/listings/travel/travel_writing/seven_myths_of_being_a_travel_writer.shtml

Copywriting

Revamping the copy on my website to better explain our story/'why'. Hiring a copywriter, should I know this or can the copywriter help us discover it?


Roberta Rosenberg

Clarity Expert

I think the best answer is that it's a team effort. You know the facts of your story, but a good copywriter will transform the facts into something compelling, emotionally resonant and meaningful for the reader.

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Areas of Expertise

Social Media MarketingEmail MarketingDirect marketingLanding Page OptimizationCopywritingSmall BusinessConversion Rate Optimization (CRO)E-commerce ConsultingB2B Marketing