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Tyrika Williams

Branding&marketing advisor to non fiction authors

Bio

Tyrika Williams is a digital strategist to authors, writers, and other reluctant creatives. During the day, you’ll find her advising indie authors on building their brand and managing book launch promotions. At night, she’s heads down, headphones on, flitting about social media either soaking up knowledge and making new friends or grumpily shaking her imaginary cane at anyone fueling the stigma of invisible illnesses.

Recent Answers

Startup Consulting

What are the correct steps are to take to build a subscription service?


Tyrika Williams

Branding&marketing advisor to non fiction authors

Utilize Cratejoy to test your concept. Once you are confident you've proven your concept, transistor over to Shopify and the Recharge app to grow your business. Shopify offers a host of apps to help run and grow your business that Cratejoy doesn't.

Lean Startups

How does one go about targeting a consumer audience with a specific health condition for customer discovery interviews?


Tyrika Williams

Branding&marketing advisor to non fiction authors

In addition to the previous answers, the connecting with outspoken advocates for the health condition you're targeting. Leverage their platform for an authentic connection.

Entrepreneurship

If you are working on a book and a website but feel like you've lost direction, would it be wise to get a mentor?


Tyrika Williams

Branding&marketing advisor to non fiction authors

A mentor is one approach. You can expect to gain wisdom and insight from someone who has been in your shoes at a point in their past. Based on your question, however, it sounds like you'd benefit more from a consultant or strategist tnat can actually help you refocus on your goals and help you establish a plan to move forward. I'm happy to jump on a call with you to help sort through it all.

Book Publishing

Are there ways to line up verified buyers prior to your book launch that can write reviews on Amazon?


Tyrika Williams

Branding&marketing advisor to non fiction authors

Yes; if you do a presale, those buyers will get the book immediately upon release. Include a message in either the front or back matter that encourages them to leave a review once they finish the book. You should also encounter them to join your mailing list, that way you can continue to build a relationship with them.

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Areas of Expertise

Book PublishingBook MarketingPublished AuthorCreative Non-fiction