Go for Wordpress initially. -- Custom website will delay your launch plans considering all factors. -- Wordpress can be used to meet your requirements from day 1. -- Once you have enough visitors and decided the revenue model + business objective plan for a customized website to be developed from...
Sorry to be a bit blunt in my answer, but the client hired your "e-commerce web agency" to do e-commerce conversion optimization, yet your company doesn't know how to do e-commerce conversion optimization? Perhaps have a conversation with someone in your company or talk to your manager or the ...
Managing the performance of any employee is difficult, but absolutely necessary. To do it successfully, you need to have a few fundamentals in place first: 1) A current and accurate performance-oriented job description that focuses on accountabilities. This establishes a baseline for expected pe...
Tough question. Prior to 2008 it wasn't too bad but since 2012 especially finding commission-based reps has been difficult. In 2011 I created an agency for a management consulting firm. At that time I could still count on responses to ads. But in 2012 response was non-existent. I also hired com...
For most sites both can have equal importance. SEO tends to be slower. PPC tends to be fast. Most of my clients balance both. So the "wisdom" of using PPC, is creating instant conversions.
That is always a tuff call, to take the profit at the start of the project or to make a great profit at the end. Not only is this tuff for you, your customer has the same analysis. I would offer plans that do both, that would give you a mix of the upfront revenue that you need and back end profi...
We share a similar challenge -- visual for you, verbal for me. In my case, this often means convincing folks that cutting corners on their branded domain name or written content carries hidden costs. They often see spending more than the bare minimum on their online identity as waste. It's eas...
One of the best resources BY FAR for SEO is SEMRush.com. Their free PDFs (https://www.semrush.com/ebooks/) will keep you awake for nights! Let me know if I can help you further.
If it's WooCommerce on WordPress, your problem is (I'm almost positive) plugins. In every WordPress site I ever worked on, the more plugins that were active, the slower it ran. However, speed comes in a few forms: are you talking about strictly page loading speed? Or is there a certain part that...
I'm glad you described your market a bit. I have not seen a retainer model work in this space, but that's not saying you can't succeed with it. YOU are the expert, so I would not leave it to clients to choose what they want. If you do, you'll get clients who say, "Yeah, I hired them to make me ...