The same way companies grew before there was the Internet — boots on the ground, people-to-people networking, outbound sales outreach and time.
1. Boise Cleaning Fairy, we sell residential & move out cleans. 2. We had no brand, no clients, no cleaning experience. 3. We wanted more customers. To do this we focused on review platforms that had very little competition. The top Yelp cleaner only had 7 reviews, the top Thumbtack cleaner on...
I have more than 15 years of marketing experience and this includes experience in growth hacking. I look forward to the possibility of talking soon.
Expertise: I currently run a high performing referral channel with several million invites every year. As you build out your growth strategy it’s important to identify the main “macro” conversion. This is an action that you need users to take to make the product successful. In your case, the pr...
Question ... If the lower end of the retail price range for your jewelry is $100, why would you be giving away $50 in cash? Presumably, the margin on a $100 piece of jewelry is such that its wholesale cost is roughly comparable to that $50 in cash. So if the choice is between giving away $50 i...
There is not a well-chalked path that you can take because both creating a path and walking on it is to be done by you, however, you can learn from those who made to the top. It can be anything that keeps your frustration away, yoga, drums, games or guitar. Airbnb started out in 2008 when foun...
Make certain songs or part of songs, interviews, etc available until you get X amount of thumbs up on Youtube or Likes on Facebook. Gate it so they have to bring a crowd to open up the doors to new content.
You could start with my APELA framework. Awareness: The first consideration is the size of your target audience. If your product or service is only relevant to a small number of people, it will be more effective to reach them directly by LinkedIn or email. If on the other hand, they are numero...
One of my clients received $500k funding ONE week after we did our pitch coaching session. What they learned from our session is to be 100% focused and not to follow the "scatter gun approach" that they had for the 9 previous months. If you're looking to fund a startup, or even an existing busi...
Offer to provide a course or training for the audience of a prospective JV partner. In my own business I have joined with real estate investors to teach internet marketing concepts to their students and then sold my products and services. I have also created a free course for a friend who is a ...