In my experience, starting out testing one against the other is ideal (i.e. running campaigns on each and seeing which performs better). It's also important to look at what your immediate and long term goals are for the spend. Are you trying to sell them something now, keep them engaged for a l...
Names are not so useful, emails yes! Export their emails in Linkedin and then upload to Facebook "audience" targeting and then you're good to go:)
There are different ways that you can make a profit from a Facebook group. The key is to understand your audience and know what type of services/products they would be interested in. You can charge businesses or companies that are looking to target that specific audience a flat fee and post the...
I hate to say this.. But both! When getting the ball rolling on a start-up, you want to attack all possible marketing outlets. Now, if budget is the bottleneck then I would consider running some analysis on your target audience and see if your users for your service will most likely be using Goog...
I know that on Facebook and Twitter you can schedule ads and posts so that question should be answered. I know in Facebook you can target users by whether they're using a mobile or desktop device and also by which operating system they're using i.g. iOS or Android You can also target by intere...
For 50+, Facebook is a great platform, as you mentioned. Another one that still does well with 50+ is print, either in your daily newspaper, or magazines. It would depend on the behavioral targeting you're looking for, but print readers are typically 50+ and more affluent.
I've been in the picture messaging space for a while now with my apps Lutebox (voted one of London's top ten most loved apps) and now Click Messenger. I've written a few articles about the space including a recent post about the Future of Mobile Messaging. Snapchat started out as an app called P...
It depends on the economics of your revenue model but as a general rule, $3.00 is the high point and $1.00 - $1.50 is the target range.
You can try setting up a ACE (adwords campaign experiment) where you take your 'tried and true' exact/phrase match terms and then triple the bid. See what happens to your ROI. https://support.google.com/adwords/editor/answer/1399246?hl=en Honestly though, if the campaigns were running well and...
just do your pramotion on comments section in other websites like linkedin, instagram, and facebook too