I have a business model where I want to charge per lead/per enquiry a vendor gets on the website. What tools (preferably free/basic) can I use to keep track of the number of leads a vendor gets and automatically charges them at the end of the month for only that number of leads?
Have helped a number of people when it comes to generation of leads with an experience of more than 13 years in marketing and sales.
There are a number of tools that will track leads for you and they vary price and functionality. Personally I would recommend to use Google Analytics because it is the most widely used analytics platform in the world and having in-depth data about your site’s traffic, visitor behavior and on site conversions. So that way you will have a track of your leads on your website.
That aside one can also use Customer Relationship Management (CRM) software. While it is very possible to set up and track leads by use of spreadsheets and other tools, it is by far better to use the CRM software. An example of a trusted CRM that allows you to consolidate leads, activities and contact details using a single application is Salesforce. To prioritize leads allows you to spend time on those that are most likely to close. Salesforce Essentials makes it easy to capture leads directly from your website in to your CRM with a simple lead form generator. This is a paid service but you can even start with a free trial to begin tracking your website leads today.
I am available for a call just in case of more follow up questions.