My first instinct would be to select all the apps that have my size format, and then to see which ones are performing. But to get all the apps included, I get the impression that I'd have to have a relatively high CPM to win some of the quality traffic, and this might just end up bidding on some of the low quality traffic anyway with my high CPM. It also feels like I'd need a large starting budget to test out the entire network this way, and eventually hone down on the apps that work. The other way would be to select a few individual apps and to keep adding on, but I don't have information on the best practices of choosing apps for our particular ad (trying to get users to receive a coupon.), and I don't seem to be able to set individual bids for individual apps without creating many campaigns. Do you have suggestions as to how best approach this?
Your first instinct is what I would go with as well. As an ex affiliate marketer I can say is that in the beginning of a campaign you are going to lose money most of the time. But in return you are getting all this valuable data of where your campaign is converting and where your campaign is not converting. With that data you make your campaign profitable. You can go with the other way by adding a few individual apps but I just see that as time consuming where you can test out all the traffic right off the bat in the beginning.
Answered 10 years ago
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