If you have an email list you haven't sent to for months on end, should you treat it as a winback sequence? EG anybody that doesn't open or click after the reactivation campaign is suppressed? Or can you continue sending to them for 90 days and checking opens/unsubscribes? Ultimately, I want to avoid hurting my domain deliverability and don't want to send emails to those that don't want them.

If a subscriber is not opening my emails I sent send them to winback sequence but if Its me who hasn't sent an email for months, I just keep sending them like before..

Answered a year ago

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