Many real estate agents worry about being too pushy with family, friends, and acquaintances, but if you avoid spamming and only work your profession into conversations organically, you will not have an issue. This is a big part of your life, and they should know about it. One way to widen your SOI is by going to networking events and interacting with other business owners in the community. After all, they might also be potential home buyers.
Zillow and similar sites have more authority and larger audiences than you, so it only makes sense to use them as tools in growing your business. Check the cost for Google Ads in your area. Because real estate is such a competitive industry, especially in metro areas, Google Ads may not be a cost-effective strategy. However, it doesn't hurt to check the cost for Google Ads and at least try it out, especially when you consider that people are taking to Google at the beginning of their home buying journey.
Google Ads is one of the quickest ways to drive traffic to your website, so if the cost per click isn't too high for your target keywords, it is a viable option. Optimize your website for organic search. Search engine optimization takes a while to work, especially in competitive industries, but if you are going to have a website, it should be optimized for search. Make sure that each page has a purpose, is crawlable by Google, and contains keywords you'd like to be found for.
Since Google ranks pages, not websites, one way to get more search engine visibility is by blogging. Once you have leveraged business and marketing strategies to your advantage, you will begin to see the fruits of your efforts in the form of leads, sales, and revenue.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath