Having sold SaaS applications for early stage startups and Fortune 500 companies, there's a lot of factors in play which determine if a SaaS product can "self-propagate" enough of its own leads to which $1M in revenue.

There's several fundamental levels of analysis that need to be taken into account before jumping to the conclusion of limited growth potential.
- What does your marketing strategy look like? Are you targeting the correct potential buyers in your campaigns to generate these leads?
- What is the average deal size? Is there a way to expand your average deal size to help you reach $1M in revenue? - - Are you priced competitively? How long are your sales cycles?

Lead count as a result of pipeline growth/generation is one of many factors that may reveal growth potential. If your SaaS product is top-notch in your own eyes, you still need to figure out if your application has a good fit in your target markets. After doing so, you can start tweaking your marketing campaigns to self propagate more leads and reach your growth potential.

Happy to jump on a call to get more information about your product and see where I can help determine if there is limited growth potential.