I have no experience with salons, but marketing is my thing. So I'll give you some suggestions of what to think about, followed by what to do.
Do you have clients already (let's say from your working days at another salon)? If so, you can start profiling them. You can ask them to fill out a form in exchange for a free gift (maybe one of those creams you use in the salon), or an entry to a raffle (where the prize is valuable).
In the profiling, you want to look out for which neighborhoods they live in, what kinds of activities they like to do, what kinds of social events they love to do, and their occupations.
Then, using each of those profile data, you can market to more prospects who share the same characteristics. For example,
- You can set aside a budget to send flyers to specific neighborhoods. In order to get people into the door, maybe you can offer a certain procedure for free in exchange for opportunities to win new regular customers. (You could theoretically do this with Groupon too, but you have less control of who comes into your door)
- You could set up joint venture relationships with organizations like ball room dancing schools, professional associations, etc. You could offer an exclusive discount with those groups to entice potential customers to try out your service. More opportunities for you to win regular customers.
- With certain demographic data, you can probably make the same offer by advertising on Facebook. If you target specific enough, you can get the price of acquiring the lead to be pretty cheap. You would have to figure out your typical lifetime value of your customers before deciding whether advertising on Facebook would be worthwhile.
One last thing, you can offer gifts for your existing customers if they refer you people.
If you have any more questions, I'm happy to chat with you. Hit me up on this platform.