Are you kidding me? You bet I have ideas. I also have strategies that you could employ and ways you can more effectively manage your salon to reduce overhead, cut redundancy, save money on taking payments, get more leads and referrals coming in as well.

If it were our family salon, I'd have people coming in daily or I'd go to my grave fighting for it.

Of course I have ideas on how to market, and I have all the love in the world for hair stylists because you're a service professional at heart just as many of us here on Clarity are.

But without knowing more about your salon: your demographics, whether or not you do weaves or clip-ons and extensions, your marketing budget (or lack thereof), whether or not you're online, what your resources are, and how driven you are, it's tough to essentially deliver a free blanket plan for your to put into effect.

I could write out a list of strategies you could put into place, write out a long list of practices to employ, write out a list of things you should do daily, but I don't know if you can do do them, want to do them, would be good at doing them, or if they'd necessarily even help because I don't know much about your unique situation.

If your salon is upscale, word of mouth and catering to each and every client with personal care is vital. Offer complimentary services in every way possible. Do you need a liquor license to serve cocktails? Some upscale mens salons offer drinks, video games, and are practically sports bars. I've been to barber shops that treated me like royalty...offering movies, video games, snacks, to run errands for me, all while having my beard trimmed. Needless to say, I wanted to go there often. So without knowing more or going to work for you for free (I'm only half-kidding here), my initial suggestion would be to double-down on personalized, customized customer care and offer as many complimentary services as possible and develop a classy, high-end website that allows for online booking, online payment, has stylist portfolios, their portfolios, maybe videos of them working and interviews.

Hope that helps. If you would like more, let me know. And best of luck with your salon.

Answered 5 years ago

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