I’ve got a start up which provides outsourced services on a pay as you go basis. The concept is “customer sales and support as a service”. We envisaged our target market to be online tech businesses within SaaS, apps, market places, word press developers etc. Our service specifically helps tech/online businesses acquire and retain more customers. What would you say the best way is to generate leads for this service?
I'd recommend attending trade shows and conferences focused on the tech industry.
Another great option would be running a Facebook Ad campaign targeting organizations who best represent your ideal client.
You can also try LinkedIn Sales Navigator and cold emails to cultivate your b2b leads.
Any of these are viable methods for lead generation. It's best to try each one and see what results you get.