I love reviewing products and want to make a review blog. Lets say Toaster ovens gets a million search a month. Because people are searching for toaster ovens, cheap toaster ovens, gourmet toaster ovens, (brand name) toaster ovens, pink toaster ovens, Bagel toasters, etc. Important to me: Also lets say the domain name 'Toaster Oven Reviews. com" was available. So I think hmmm, i should make a site that reviews toaster ovens, because theres a BIG demand for a single niche. But every one of my friends tells that I should review all kitchen appliances because Im limiting myself by only focusing on toaster ovens. I just want a nice small business that I could quit my job and work full time job within 3-5 years. Also I have a tiny budget to start this. So what makes sense here? thanks :)
Let's think about this for a moment, toaster ovens haven't been a common household appliance since the invention of the microwave. Although they are still found in the homes of the "I wanna be a gourmet chef at home" crowd which is a very lucrative niche'.
Instead of limiting yourself to only toaster ovens, let's crack the door just a little wider to reviews of Gourmet Gizmos. You can bust wide open into a very small niche' of people looking to purchase high end quality kitchen appliances for crafting home cooked cuisine.
This has 3 very distinct advantages for your success.
1.. This niche' of unique buyers have money they are willing to spend for quality products that are difficult to find elsewhere.
2. They make repeat purchases. Today they need a toaster oven and next week they want a cappucino machine. Since they have already bought from you once they know to where to come back for their next unique, hard to find item.
3. You have multiple items to sell without competing competition from Lowe's, Home Depot or Maytag.
This advice is coming from a mom/marketer that knows her way around a kitchen. I'm happy to help you lay out strategies and devise a marketing plan for exposure and sells. Give me a call. Thanks, Delilah
Answered 5 years ago
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