I'm currently running e-commerce without any branding. I created facebook ads --> landing page --> whatsapp to customer service. My customer service then will guide the customer into buying the product and transferring their money to our bank account. It's a labour intensive process because in my country credit card payment is not common. The most common method for buying online is via bank transfer. I have 8 customer service and main traffic is from facebook advertising. It is a dropshipping business. My team of advertiser (4 people) research products and advertise it on facebook. Since facebook is main traffic, I wonder if there's a way to setup other channel of traffic. I heard about content marketing, but don't know how to set it up or where to start. Currently we don't have any proper ecommerce website. Just collections of landing pages for specific products. What's is the best way for your suggestion to move forward into content marketing? Is it the right direction for our ecommerce business?
"Is content marketing the right direction for our ecommerce business?"
Yes. It takes a lot time and work, but it can be worth every minute.
It's a method of utilizing SEO: letting Google drive searchers to your website when they search for phrases related to your business.
Movoto wrote a great piece that explains the thinking behind using Content Marketing, and how they took their blog from 2,000 views per month to over 18,000,000 in 2 years.
Here’s the home run that exemplifies the thinking behind content as a marketing initiatve:
>Our first thought isn’t, “Oh, this will be cool” or “This would fit perfectly on The Atlantic” or “This will soooo go viral.” No, our first thought is, “Is there an audience out there that will link back to us?”<
Audience first. Whatever content you publish has to reach and resonate with the right audience.
"What's is the best way for your suggestion to move forward into content marketing?"
Figure out who you want to reach and what they care about. Then create videos, graphics, and written text (blog posts or educational resources) that appeal to those users.
Then you have to promote it.
"Publish and pray" doesn't work. Andy Crestodina at Orbit Media famously said "It’s not the best content, but the best PROMOTED content that wins."
But that's a separate question altogether.
Hope that helps! Please reach out to me here on Clarity if I can provide any more answers for you.
Answered 4 years ago