Long story short – after years of being a developer switched to managing our own product team and finally turned to marketing (and sales) almost full time. Since then, I've been teaching myself and dealing with pretty much every area of online marketing – from strategy to content to email to paid to social to search – with mixed results. However, I feel like I still lack the big picture, the underlying structure of it all – so even when I'm doing great in one particular area (say, SEO) I'm never sure I should be in this specific area right now at all, especially when good results in one area don't move the business needle at all. The lack of work experience as a marketer really doesn't help here. Can you teach all of this yourself being your own marketing team? Do you find a mentor or hire a marketing person and learn while working with them? Do you just take a break from your business and go work in marketing as an intern? There are tons of great guides on every marketing aspect, but what's the best way to get the big picture right? I imagine that's something a new CMO goes through when joining a new company.
I am Priyanka...
First things first, take a deep breath. Okay. Now, ask yourself one question, “What are you currently spending your time on?” Be honest. If you feel like inbound is taking way too much time, you may be falling victim to one of two things.
You are spending more time thinking about your marketing than you are actually doing it. Unfortunately, this won’t help drive results or ROI.
You are focusing on the wrong activities to the results you want. This is also not good.
To be successful with inbound marketing, it’s essential to be conscious of how you are spending your time. Once you can do that, you are on your way to being a more productive inbound marketer. With such awareness of your time spent, it is easier to decide what to stop doing, what to start doing and what to continue doing.
Before we can reach inbound marketing bliss, let’s talk about the habit-breaking and habit-making that can get us there.
1. Keep Track of Time Spent on Training & Research
To understand this have to go in detail.
. Plan Ahead
If you are already setting aside time to plan ahead with your marketing, give yourself a pat on the back - this can be tough to stick to! If you are not yet scheduling planning sessions, it’s time to start. A planning session is not just designed to help you plan out your blog titles for the next 4 weeks, but also to give you an opportunity to see what has been working and what has not.
. Get Comfortable with the Imperfections
Worrying about publishing only the most perfect marketing pieces? Give yourself a break! For many marketers, aesthetic perfection in the final product of their work is almost non-negotiable. That might make this hard to hear, but seeking perfection is the top killer of being productive.
Organize Your Inbox
These days, there are many theories about improving email and inbox productivity. No matter what methodology you believe, what's most important is that your inbox works for you, but does not dictate your day. Grouping content together by type, and even going so far as to setup filters, can alleviate the crippling feeling of a growing inbox and way too much content to feasibly read in one day. This also allows you to find your content when you have the time to digest it, not necessarily the second it appears in your inbox.
For further queries you can consult me.