I am a freelance WordPress web developer who provides a host of other services, including: SEO, social media profile optimization, email marketing campaign management, social media strategy, consulting, graphic design and the list goes on... I'm currently preparing to overhaul my operation with new pricing, more structured policies and a vastly improved image. Since I'm a one man army, I'm struggling with how I should price my services, as I feel there is a huge variation in the value provided. Would it be best to charge a flat rate for all services, including monthly routine maintenance and plugin updates, or would it be advisable to charge a premium for more expert services such as marketing strategy, optimization, and design, then charge a lower rate for routine technical stuff? Opinions and advice on this subject would be very appreciated. :)
Pricing is a marketing decision! You cannot answer that question by asking a forum like this. You need to ask your customers and prospects. List out the top companies in your field that serve the same market you are targeting and check out what they charge and how their services are bundled. Test out your findings with as many people in your target market as you can and carefully record the feedback you are getting. Adjust when required and keep reviewing your market and competition. It's ok to start as one person but extra help is important too. I will be happy to work with you to make this happen.