Value propositions are suppose to be simple and clear. "Simplify your finances" is that a good value proposition?
I really like the idea of specific benefits. "Have more time" is vague, but "get to your daughter's dance concert" is specific.
Generally, if you can make the value proposition specific and something that your prospective clients can relate to, you've got a much stronger position than if you offer them the opportunity to: "gain control of your life", or "have more freedom."