And if so, what is the smartest way of doing it? Pros so far: the company is willing to accept it, my costs are minimal, I need the feedback, I can use the case study and the client reference to market to other companies, and I can get executive attention that should move to other companies after bankruptcy. Cons: substantial money left on the table, although I would risk disputing it with other creditors. Risk being seen as cheap (it is supposed to be a high priced product).
Agreed with Sergio: you probably want to stay away from this one.
We get branded by those we hang around. And if you're hanging around financially troubled firms, you'll get branded that way. And what happens to them rubs off on you. They go bankrupt, you were somehow involved...you must be at least partially responsible, 0.0001%, right? but still involved in their failure.
Perception is reality.
Executive attention of a case study based on a failed company isn't good.
Answered 8 years ago
Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.
Already a member? Sign in