Buy targeted traffic.

Describe the targeted traffic's problem in such detail that they instantly understand you know their market and their situation.

Get the prospect to get on a strategy call with you.

Sign them up for the coaching or service.

That's it.

Where's the problem? A lot of these "coaches" shouldn't be doing it. They have no experience and no ability. But they learned this system, and if they can talk confidently, they can get orders.

All they needed to start was a pot of money. They paid another coach to learn the system (sometimes up to $50K+50% of their business, which would be fine for a legitimate, established operation but is highway robbery for newbies) and be given the marketing materials to attract prospects. Then they paid for the targeted advertising.

What's funny is seeing their bitchy comments about prospects not showing for strategy calls, or them being so nervous they can't close. Further proof that they have zero business offering "coaching" in the first place.

It is not rocket science, and it is the latest fad that will be dead in two years when the market is so oversaturated people will have to completely change their language, as they had to for SEO services, to get customers.

I've been here doing real business consulting for a long time before it became trendy, and I'll be doing it long after these poseurs are gone.