Questions

We are launching a B2B SAAS based Online platform which offers different products to clients for different application areas. All these products are stand alone and not connected to the main offering. Currently We have 3 plans which is based on Number of users. Higher plans have additional features like whitelabel etc. We have 4 different add on products which can help the same clients in case they need it. So instead of opting it to all, can we have it as an add on with separate price for each. So instead of clubbing all products and offering under one plan or one pricing, we can allow clients to pick and paying for all add ons they feel is required. So client X who wants only One product pays only for that and Client Y who needs all products pays for all 4 but at a special discount. 1. Does this kind for pricing work in SAAS? 2. Is it better for SAAS conversion to have all products offered to the client).

This is really not a SaaS question as much as it is a simple marketing question. And, the assumption is you do not have $20 million to spend on marketing.

1. Focus - identify one buyer persona. Who is your ideal customer. Everyone equals no one!
2. Simplify - too many choices confuse buyers and slow or hinder sales.
3. Test - do some targeted marketing and monitor the results closely.
4. Pivot - make changes in your marketing and pricing quickly based on your results.

Summary: build a sales funnel targeting a single buyer for a single product/package then up sell them as appropriate. Focus on your sweet spot. Don't try to appeal to everyone.

Hope that helps. I noticed some good advice mixed in with the other answers. Good luck!


Answered 5 years ago

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